Brief: Create a gaming campaign for a sustainable challenger brand
Copywriter: Ivette Lopez | Art Director: Maribel Ornelas
HOW DOES IT WORK?
Go to your local grocery store and buy a pack you can relate to. Open the box, grab a can, and scan the QR code on the back of the can. Scan it, and it will take you to the Do or Drink app, where there will be dares according to the personality pack you bought.
